WaterFurnace needed a way to fully engage managers, employees, and dealers in Brand Assessment results. The business theater performances of Boomerang and the Killer Stick offered the WaterFurnace team members a way to raise awareness of and engage in discussion about the WaterFurnace brand.

Many in attendance shared their appreciation for the clear presentation of the marketing direction. This was especially satisfying as WaterFurnace outsourced their marketing department to LaBov & Beyond earlier this year.